Affordable, Effective, Independent Research - 724-612-3685
The Student-View Report provides cost-effective answers to important higher education questions.
Successful college marketing programs achieve two basic goals:
Only a small number of institutions achieve the ideal position of having both high awareness and favorable perception. Many institutions have a gap in awareness or perception. Some institutions have a gap in both. Where does your institution fit?
STUDENT-VIEW REPORT: Standard | ||||||
Approx. Length (Pages) |
Level One $300 |
Level Two $1,600 |
Level Three $3,200 |
Level Four $5,200 |
Level Five $6,600 |
|
Overall Market Position | 8 |
Yes
|
Yes
|
Yes | Yes | Yes |
Segmented Market Position | 25 |
Yes
|
Yes | Yes | Yes | |
Consideration/Application |
4 |
|
Yes
|
Yes
|
Yes
|
|
Segmented Consideration |
8 |
|
|
Yes | Yes | Yes |
Cross Consideration | 1 | Yes | Yes | Yes | ||
Top Segment Analysis | 1 | Yes | Yes | |||
Attribute Ratings | 6 | Yes | Yes | |||
Attribute Comparison | 5 | Yes | Yes | |||
Barriers to Consideration | 1 | Yes | ||||
Descriptions | 10 | Yes | ||||
Recommendations | 2 | Yes | ||||
Advertising Recall | 8 | Yes | ||||
Interaction Ratings | 5 | Yes | ||||
Financial Aid Comparison |
5 | Yes | ||||
* The Level Four and Level Five reports are generally available on a pre-order basis only. |
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CLICK HERE TO ORDER YOUR REPORT TODAY! |
Level One ($300) – This basic report is an effective, low-cost tool for institutions with very limited budgets. It is ideal for establishing benchmarks, measuring results on an annual basis, and monitoring key competitors in the market.
Level Two ($1,600) –This report is a highly-affordable tool for identifying an institution’s strengths and weaknesses in specific market segments, enabling more effective targeting of limited resources.
Level Three ($3,200) –The Level Three report shows students’ actual levels of consideration and application for an institution and its key competitors, cross-application rates between colleges, consideration in specific market segments, and an institution’s areas of competitive strength. This report moves beyond students’ attitudes to measure their actual behaviors.
Level Four ($5,200) – The Level Four report shows how an institution and its competitors compare on 16 core attributes. It also identifies the specific reasons why students do and do not consider attending, providing an even more detailed basis for managing institutional communications.
Level Five ($6,600) – The Level Five report is a complete market research tool which measures an institution’s advertising recall for a range of media. It also provides effectiveness ratings for websites, emails, phone calls and other types of interactions with students. Lastly, it shows students’ top-of-mind likes and dislikes about an institution and how to improve its communications.
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The Student-View Report is a valuable tool for college marketing and admission teams alike. Don't just take our word for it – see what others are saying.
Contact us to order your report and learn more about the
Student-View Report for your college or university