Market Research Bulletins

These market research bulletins are free exclusively to college and university personnel. Others interested in these reports should contact Student Insights at contact@studentinsights.com.

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The Path to College

(January, 2023)

ENHANCING SCHOOL COUNSELOR SUPPORT FOR HIGH SCHOOL SENIORS

This ten-page report, based on feedback from more than 10,000 high school seniors, provides useful ideas on helping students successfully navigate their path to college.

How students rate school counselors’ support in their college search and application process

Recommendations to improve school counselor support

Communication Mistakes

(March, 2022)

What are the biggest communication mistakes made by colleges and universities? Student Insights asked high school seniors to give their perspectives.

This eight-page report identifies several key opportunities to improve communications overall and within specific demographic segments.

Power Words

(March, 2022)

Words matter. Whether in advertisements, brochures, emails, or even personal interactions with prospective college students, colleges should use the words that have the most favorable impact.

This six-page report examines how students perceive 90 commonly-used words and themes, showing the favorable or unfavorable impact of each.

HBCU Interest

(March, 2022)

Interest in HBCUs is growing. This four-page report quantifies this growth and identifies specific demographics and geographies where interest is highest.

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Donna Gibbs

Vice President, Marketing & Communications Pacific Lutheran University

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Santhana Naidu

Associate VP Marketing and Communications - Indiana State University

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Teege Mettille

Executive Director of Admissions Northland College

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Mark Meighen

Senior Director of Enrollment Marketing - Point Park University

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Don Jones

Vice President, Marketing and Communications University of Evansville

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John M. Veilleux

Vice President, Enrollment, Marketing, and Communications - Texas Wesleyan University

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Donna Schubert

Associate Vice Chancellor for Marketing and Communication Troy University

“Student Insights provides us with trusted and actionable market research that has helped inform our marketing and communications strategies. They are a valuable partner providing vital insights to reach our target audiences and benchmark ourselves against our peer institutions.”

Michael Mansheim

Director of Marketing - Colorado Mesa University

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Marcio Moreno

Director of Admissions - UNC - Wilmington

"Lewis University has been using the Student View report since 2008. It provides a great mechanism to assess student awareness and priorities in their college search from around the state. Student Insights has continued to refine and expand its research methodology over the years. This is a valuable tool for us."

Mona LaMontagne

Exec. Director of Marketing and Communications Lewis University

“The Student Insights Report gives us a valuable window into the minds of Colorado high school seniors. This, coupled with our own institutional research, national data sets and high school engagements, is a vital part of our positioning, recruitment and marketing work at UNC. We really appreciate the tool and the SI team’s accessibility and expertise.”

Jason Hughes

Marketing AVP University of Northern Colorado

MARKET RESEARCH FOR HIGHER EDUCATION

MARKET RESEARCH FOR HIGHER EDUCATION

Market Research Bulletins

The Path to College

ENHANCING SCHOOL COUNSELOR SUPPORT FOR HIGH SCHOOL SENIORS

Communication Mistakes

Power Words

HBCU Interest

TESTIMONIALS

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